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Banshee Brands Inc. Welcomes Breda America Group as New Strategic Partner
Updated: Jul 18, 2024
Banshee Brands Inc. partners with Italian firearms manufacturer Breda to import, market, and provide sales support into the US market for hunting, competition, sport, and defensive shooting products.
Easton, Md. (February 2024) – Banshee Brands Inc., the importer of world-class brands for the outdoor industry, including RETAY USA® and Thomas Ferney & Co., proudly announces a new strategic partnership with Breda Italy, to form the Breda America Group. The iconic brand was founded in the late 19th century and is based in the historic firearms manufacturing center of Val Trompia, Brescia, Italy. For over 120 years, Breda has combined the latest techniques and technologies in firearms manufacturing with refined hand craftsmanship and meticulous finishing by Italy’s master artisans gunmakers.
“We are excited and honored to bring this renowned Italian luxury brand to the US market,” Christian Handy, CEO of Banshee Brands, said. “Breda has an incredibly strong international following and combined with our deep sales experience and established distribution, we are confident the brand will resonate with US hunters and competitive shooters, as well as pros in the military and law enforcement.”
Founded in Milan in 1861 by Ernesto Breda, the company began as a locomotive manufacturer and strategical assets as foundry production plants. By the turn of the century, it had grown into the leading armaments supplier to the Italian military, producing everything from small arms to artillery systems and aircraft. Numerous iconic firearms have been OEM manufactured under contract by Breda over the years. Since the beginning of 2000s the company employed innovative engineers like Bruno Civolani, considered the father of the modern inertia shotgun.
Through mergers and acquisitions, many of Breda's divisions now operate under different names, while the private, family-owned arms and munitions manufacturing business retains the Breda designation. This division continues supplying military components and manufacturing both civilian and military firearms.
Today, by drawing on over 150 years of firearms expertise, Breda's designers, engineers, and craftsmen set the standard for Italian luxury brands. Meticulous hand-assembly and superior materials have long distinguished Breda craftsmanship. The B12i-T4 and 930i shotguns are trusted by security professionals and champion shooters worldwide. The legendary durability of the B3.5SM shotgun, which revolutionized semi-automatics over 30 years ago, retains a loyal following among waterfowl hunters today.
As Breda passionately pursues its goal of producing the finest firearms for sport shooters and enthusiasts across the globe, Breda’s future promises to bring even more innovative and desirable firearms to market.
Distributors and dealers interested in carrying the Breda line of shotguns may contact Jesse Highling, Banshee Brands vice president of business development, at j_highling@bansheebrands.com.
PR Contact:
Laura Burgess Marketing
P: 603-682-3316
About Banshee Brands Inc.:
Banshee Brands Inc. is a privately held corporation that establishes strategic partnerships with select international and domestic manufacturers. Banshee Brands Inc. provides oversight and management for the US operations of our manufacturing partners encompassing logistics, marketing, sales, distribution, and customer service
https://fremovebg.com/ caught my eye, and I like how the piece notes Breda's roots in Val Trompia, Brescia, and its 120-year blend of modern techniques with hand craftsmanship. It'll be interesting to see how Banshee Brands brings that heritage into the US hunting and competition markets.
Strategic partnerships can be really valuable when both sides bring something different to the table. The strongest ones usually go beyond branding and create practical benefits through shared expertise, wider reach and better access to resources or markets.
That same idea of clear roles and coordinated responsibility matters in health and safety management. Example NVQ 6 Occupational Health and Safety Submission Units often need to show how managers work with contractors, external specialists and other stakeholders while still keeping accountability and safety standards clear. Good partnerships work best when everyone understands both the shared goal and their own responsibilities.
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It's great to see planorial partnering with a historic Italian maker like Breda. Bringing that century-old craftsmanship from Val Trompia to the US hunting and competition markets seems like a smart move for everyone involved.